Cookie Policy

Effective Date: 8 March 2023
Last Updated: 23 July 2025

1. Introduction

This Cookie Policy explains how topl US LLC (“topl,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our website www.toplcup.us (the “Site”). It provides details on what cookies we use, why we use them, and how you can control them.

This policy should be read in conjunction with our Privacy Policy, which explains how we collect and use personal information and your rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

If you are a California resident, you have additional rights relating to personal data and tracking, outlined below.

2. What are cookies?

Cookies are small data files placed on your device when you visit a website. They are used to store information such as login status, language preferences, shopping cart contents, and browsing behavior. Some cookies are set by us (first-party cookies), while others are set by third parties (e.g., advertising or analytics services).

3. Categories of cookies we use

Type Purpose
Essential Cookies Required for core functionality such as navigation, secure log-in, and checkout.
Functional Cookies Allow the Site to remember your choices (e.g., region or language).
Analytics Cookies Help us understand how users interact with our Site and improve performance.
Advertising Cookies Track browsing behavior to deliver relevant ads and measure advertising effectiveness.

Some of these cookies may be used to collect information that is considered personal information under applicable U.S. privacy laws, such as your IP address, browser type, or interaction history.

4. Your choices and rights (for U.S. users)

You have the right to:

  • Opt out of the sale or sharing of your personal data (including data used in advertising cookies).

  • Request access to or deletion of your personal information.

  • Limit the use of sensitive personal information (where applicable).

To opt out of certain cookie uses:

  • Use the cookie banner that appears on your first visit.

  • Use the “Do Not Sell or Share My Personal Information” link in the website footer (where available).

  • Adjust your browser settings to block or delete cookies.

  • Visit YourAdChoices or Network Advertising Initiative to manage targeted ads.

You can also email us at hello@toplcup.com for assistance with your data rights.

5. Third-party cookies

We use third-party services like Google Analytics, Meta (Facebook) Pixel, Pinterest Tag, and Klaviyo for analytics and advertising purposes. These providers may collect data and use it in accordance with their own privacy policies.

You can learn more or opt out at:

6. Changes to this policy

We may update this Cookie Policy periodically to reflect legal, technical, or operational changes. If significant changes are made, we will notify you on our Site.

7. Contact us

topl US LLC
2810 N Church St #898547, Wilmington, DE 19802
Email: hello@toplcup.com

Cookie Schedule (toplcup.us)

Below are the cookies in use on our U.S. website, grouped by category.

Essential Cookies

Cookie Name Purpose Duration
_shopify_essential Shopify platform cookies enabling secure checkout and session handling. Up to 2 years
_merchant_essential Required for store operations and order processing. Up to 2 years
_shop_app_essential Ensures proper operation of the Shop app. Up to 3 months
_shopify_s Session cookie for checkout functionality. Session
_shopify_y Shopify analytics – identifies returning users. 1 year
cart Remembers items added to your shopping cart. Up to 1 month
cart_currency Saves the currency used in your cart. 1 week
secure_customer_sig Authenticates logged-in customers. 1 year
_landing_page Tracks landing pages for analytics. 14 days
_orig_referrer Identifies the source of traffic. 14 days
shopify_pay_redirect Ensures redirect to correct checkout page. Short term

Functional Cookies

Cookie Name Purpose Duration
localization Stores user region and language preferences. 14 days
logged_in Detects login status for account features. 90 days
master_device_id Identifies and secures user devices. 1 year
keep_alive Maintains session status during browsing. Session

Analytics Cookies

Cookie Name Purpose Duration
_ga Google Analytics – tracks unique users. 2 years
_gid Google Analytics – session tracking. 1 day
_ga_MXFXFZ4W86 Google Analytics – improves performance insights. 2 months
_ga_ZXTQBRL1FL Google Analytics – improves performance insights. 2 months
_ga_W6NECZNE63 Google Analytics – improves performance insights. 2 months
_ga_E2RS7HT946 Google Analytics – improves performance insights. 2 months
kl_sessionid Klaviyo – identifies email sessions. 1 week
kl_test_cookie Klaviyo – used for diagnostic testing. 1 day
_hp2_id.91017801 Heap Analytics – session and identity tracking. 1 year+
_hp2_props.91017801 Heap Analytics – stores frontend/app data. Varies

Advertising Cookies

Cookie Name Purpose Duration
_fbp Facebook Pixel – advertising and retargeting. 3 months
_gcl_au Google Ads – tracks ad clicks and conversions. 3 months
_gcl_aw Google Ads – tracks ad campaign success. 90 days
_gcl_gs Google Ads – tracks session-level ad data. 30 days
_pin_unauth Pinterest Tag – tracks user behavior. 2 months
apt.uid Klaviyo – identifies returning visitors for targeted emails. 3 months